By Joshua Knop

92209443-C3DE-4ADA-8815-6928D881BC20Sustainability.  We’ve heard this word a lot lately! Every Beef publication from Drovers to Beef Magazine has had multiple articles with it. Multiple state Cattlemen’s organizations have speakers coming to talk about it at this year’s annual conventions. It’s being used everywhere!

Let’s look at where it came from and why we are seeing it more and who is involved.

Let’s first look at the definition and origination of Sustainable.
The UN World Commission on Environment and Development defines Sustainable Development as: “sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability and Sustainable Development originates with the U.N. and their Agenda 21 and Agenda 2030. They have 17 goals they wish to meet goal 12 and 17 relate to the cattle and beef industry.

Goal 12 Ensure Sustainable Consumption and Production Patterns. Paragraph 28 of the 2030 Agenda reads: “We (Countries) commit to making fundamental changes in the way that our societies produce and consume goods and services. Governments, international organizations, the business sector and other non-state actors and individuals must contribute to changing unsustainable consumption and production patterns, including through the mobilization, from all sources, of financial and technical assistance to strengthen developing countries’ scientific, technological and innovative capacities to move towards more sustainable patterns of consumption and production. We encourage the implementation of the 10-Year Framework of Programmes on Sustainable Consumption and Production. All countries take action, with developed countries taking the lead, taking into account the development and capabilities of developing countries”.

Sustainable Development Goal 17, which reads “Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development”, recognizes multi-stakeholder partnerships as important vehicles for mobilizing and sharing knowledge, expertise, technologies and financial resources to support the achievement of the sustainable development goals in all countries, particularly developing countries. Goal 17 further seek to encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships.

Here is where players like the Global Roundtable for Sustainable Beef steps in. They are here to meet the multi-stakeholder partnership for the beef industry. Here is their definition of Sustainable Beef: “GRSB The Global Roundtable for Sustainable Beef defines sustainable beef as a socially responsible, environmentally sound and economically viable product that prioritizes Planet (relevant principles: Natural Resources, Efficiency and Innovation, People and the Community); People (relevant principles: People and the Community and Food); Animals (relevant principle: Animal Health and Welfare); and Progress (relevant principles: Natural Resources, People and the Community, Animal Health and Welfare, Food, Efficiency and Innovation.)”

There are many organizations that are involved in the GRSB including the following:
The World Wildlife Fund
The National Cattlemen’s Beef Association
The US Roundtable for Sustainable Beef
The Global Agenda for Sustainable Livestock
Restaurant Brands International
And many more see the links at the end.

So let’s look at the Global Agenda for Sustainable Livestock. This is from their website. “The Agenda is a partnership of livestock sector stakeholders committed to the sustainable development of the sector.

With global population projected to reach 9.6 billion in 2050, the livestock sector’s role in sustainable food and agriculture will continue to increase.

To be sustainable, livestock sector growth needs to simultaneously address key environmental, social, and economic challenges: growing natural resources scarcity, climate change, widespread poverty, food insecurity and global threats to animal and human health.

The Agenda builds consensus on the path towards sustainability and catalyzes coherent and collective practice change through dialogue, consultation and joint analysis.

The partnership unites the forces of the public and private sectors, producers, research and academic institutions, NGOs, social movements and community-based organizations, and foundations.”

The Global Agenda for Sustainable Livestock directly supports U.N. Agenda 2030 see the following links:

Click to access FINAL-GASL_AP-16Nov2015.pdf

Click to access GASL_AP_2019-2021-web.pdf

So now we get to the closest to us the US Roundtable for Sustainable Beef. I pulled this from their website, “The U.S. Roundtable for Sustainable Beef (USRSB) is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain. The USRSB achieves this through leadership, innovation, multi-stakeholder engagement, and collaboration.”

Now earlier I mentioned the World Wildlife Fund and now let’s address where a radicle Animal Rights group fits in. They are involved to influence grazing management and wildlife preserves. Effecting how we do our jobs in the cattle industry. Here is a link to their Sustainable Ranching Initiative:

So what does all of this mean? What is Sustainable Beef?

To sum it up we have organizations that we have trusted to have our best interests in mind that have invited in a Globalist agenda through the U.N. into the cattle industry. It is all around and they are leading the U.S. Cattle Industry down a global agenda at a quick pace through propaganda machines known as industry publications sand local Cattlemen’s Organizations. Sustainability sounds good and has become a buzzword but it is tied to the UN Agenda 21 and Agenda 2030. It undermines the sovereignty of the United States and threatens the Independent Cattle Producer!

Click to access FINAL-GASL_AP-16Nov2015.pdf




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